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Lauterbach Participates in Renesas Technology′s U.S. Developers Conference
Hofolding, September 2008 - Lauterbach will participate as an Exhibitor in Renesas Technology′s upcoming Developers Conference, which will be held in San Diego, California from October 13-15, 2008. The Renesas Developers Conference is a premiere technology event that enables embedded system developers to obtain ideas and data for new microcontroller (MCUs) and microprocessor (MPUs) based designs. This includes applications in the consumer, industrial, automotive and communication markets, among others.
"We′re excited that Lauterbach is joining our conference as our technology partner," said Ali Sebt, executive vice president at Renesas Technology America, Inc. "We recognize the importance of offering system-level expertise to support the needs of our customers. To realize this goal, we′re closely working with companies like Lauterbach to develop highly integrated and sophisticated semiconductor-based solutions, that simplify and accelerate the process of developing new embedded system products. At the Developers′ Conference, we aim to inspire ideas and help create innovative visions, and showcase solutions that will shape the foundation of next-generation MCU- and MPU-based products that move the electronics industry forward."
Having offered development tool support for many of Renesas′ microcontrollers and microprocessors over the years, Lauterbach endeavors to equip engineers around the globe with the industry′s most advanced and reliable tools, stated Norbert Weiss, international sales manager from Lauterbach.
During the exhibition, Mr. Jerry Flake, sales manager from Lauterbach, will have a speaking session during this event. "Advanced Debugging Features of the JTAG and AUD Trace Port" will be held on Oct 14th at 4:00 PM, Track: System Development Tools. On the exhibit floor, a complete setup, including the TRACE32 ICD-SH4A (AUD) debugger and example target application, will be available for demonstration at the Lauterbach booth. Features and capabilities introduced in the above mentioned presentation can be reviewed on a more personal and detailed basis.
About the Renesas Technology Developer′s Conference
Hosted by the world′s largest MCU supplier, the two-and-a-half-day technology conference gives embedded system designers special access to the latest advances in microprocessor and microcontroller technology and access to practical solutions, which can be applied to their projects for improved performance. The event consists of about 80 courses on a wide range of hot topics, ranging from robust CAN connectivity for networked embedded systems, direct-drive solutions for TFT LCD panels in consumer products, motor control methods for home appliances, to FlexRay technology and hybrid vehicles. Content-rich lectures and hands-on laboratory sessions will be led by embedded systems experts from Renesas and technology partners, from a large support community of third-party suppliers. About 250-300 are expected to attend the event. Similar events will be hosted in Europe, Japan and Asia in the near future.
Lauterbach, worldwide, is the leading manufacturer of complete, modular microprocessor development tools, with 30 years experience in the field of embedded designs. Lauterbach is an internationally, well-established company. It is represented in all countries at the forefront of embedded design and international sales. In addition to the headquarters in Hofolding, Germany, the company also has its own branch offices in the UK, USA, Japan, Italy and China. Highly qualified sales and support engineers are also available in many other countries. Lauterbach attaches great importance to providing technology leadership, and only uses state of the art development methods.
About Renesas Technology Corp.
Renesas Technology Corp. is one of the world′s leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world′s No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved consolidated revenue of 951 billion JPY in FY2007 (end of March 2008). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in 17 countries with 26,800 employees worldwide. For further information, please visit http://www.renesas.com
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